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For our cable designs we look critically at the value aspect of every element incorporated into the design and construction. What area of investment makes a real difference to the sound and what is pointless eye candy. Without any doubt vibration distortion as picked up by and transmitted by mains cables is the biggest undoing of any otherwise competently designed cable and that is where we start but of course our attention to detail extends to all of the materials content and to the terminations at each end. Also including a massive study of how to optimally screen against the widest bandwidth of electromagnetic disturbances not merely those easily screened by conventional materials and methods. The result, even for our entry level Classic cable, is a power cord like no other with a level of performance that totally defies its price.